Wednesday, December 31, 2008

God, Please Save the Little Bunnies

I want to begin this New Year with a prayer for the all the animals that inhabit this planet. I also pray for a compassionate and Violence-Free world. I pray that may we as humans – the most advanced creations of Nature – acquire a collective sensitivity to understand the full implications of how our actions affect other living beings around us – both animals as well as other humans. The chaos all around us is certainly not a proof of our evolved status as human beings.

Coming back to animals, one piece of news brought me some cheer last week. Donna Karan, owner of the DKNY (Donna Karan New York) fashion brand finally promised publicly (on 22nd Dec, 2008) that she will not use fur for her 2009 creations or use fur anytime in the future. This comes after PETA’s (People for the Ethical Treatment of Animals) directed campaign against Karan’s use of fur for her fashion label. Karan had been charged with systematic butchering of little rabbits like the one in the picture. Rabbits are routinely skinned alive by the “violent and bloody” fur industry.

This significant declaration from Karan comes after a sustained campaign led by people sensitive to the cause of animals. The people protested outside the designer’s boutique and crashed into her runaway shows to raise awareness against her cruel use of fur. A website – – (now offline) was launched to expose how little rabbits are tortured to death. The well known American fashion consultant, Tim Gunn also joined the campaign and sent videos to Karan depicting the cruel treatment of animals by the fashion industry. This video also for consumers, helps us make informed choices before buying clothing and accessories made from fur, wool, and leather. The video is available at the PETA site and is too horrific. I couldn’t watch it beyond a point and the little that I did caused me much depression and made me feel so very ashamed of my brethren.

It is heartening to know that Donna Karan has followed in the footsteps of designers such as Ralph Lauren, Tommy Hilfiger, and Calvin Klein who have already stopped using fur. Another battle is being waged. This time it is with Armani who has till date refused to stop his complicity in the killing of innocent animals for profit as he continues to fuel the insane passions of wo(men). Even Tim Gunn’s appeal to Armani has fallen on deaf ears. At times like this, I wish I was in primary or middle school blissfully tucked in a dream world with Enid Blytons and Nancy Drews and Hardy Boys and fairy tales. There are too many cruel and painful things I know about the world now.

God, please save the little bunnies.

Appeal to Armani

1 comment:

datta.urmila said...

There is nothing to lose hope, india is waking up,gen 3 is more consentious, and sensitive your blogg needs wider readership.when gandhijee started swadeshi and boycott movement, it was the common man who joined it to make it a huge success'